About Point


Point Communication Strategies is a business marketing production firm run by Michael Vari. A former ad executive, Michael has served as Creative Director on dozens of high-profile projects for Fortune 500s including Apple, Disney, McDonald’s, and Viacom.

Through Point he delivers high-impact design and messaging direct to business. Point clients enjoy nimble, top-quality service without the inflated cost and hassle of dealing with a larger agency.

Our Team


Jennifer Diaz

Messaging Specialist
Formerly the marketing director of a global industrial-sector firm, Jennifer has trained hundreds to write and speak powerfully and has been quoted in the New York Times, the Chicago Tribune and the Chicago Sun-Times. Jennifer holds an M.A. in Communication from the University of Illinois at Chicago and a B.A. in Communication from the State University of New York. She has a secondary background in technology.

Michael Callaway

3D Imaging & Animation Specialist
For more than 20 years Michael has has been at the forefront of bringing computer 3D technology to the marketing and design industries. He has produced award-winning artwork for clients such as Chrysler/Jeep, Skil/Bosch, Allstate, Wrigley, Disney, McDonald’s and Waldorf Astoria. In addition to running the company he founded, Michael has taught and lectured on art and technical innovation.

Take a look at our work, or contact us now for a project estimate!